We analyze the trending research and provide a structured research trends as well as thematic and historiographic mapping. We present a comprehensive network analysis like co -citation network, co -cited sources network, authors’ collaboration network, institutions’ collaboration network, nations’ network, as well as keywords and co -occurrence network. However, our work presents a more comprehensive analysis of the YouTube papers by providing network analysis, research structure, and thematic mapping. We found only one published paper on YouTube bibliometric study, which presents number of papers, citations, and countries that published research works related to YouTube. We propose the following research questions to fulfill the aim of this study: 1) what are the trends and directions in YouTube research? And 2) what information can be discovered related to YouTube research? The contributions of this study are as following: To scrutinize research trends and direction on YouTube, this study aims at performing a bibliometric analysis on research works focused on YouTube published between 20. The advantages of using a bibliometric study are: 1) reveals important research works in a research domain 2) helps to discover the gaps need to be addressed by researchers 3) gives young researchers a holistic view of a research area. The bibliometric study has been used in many research areas like COVID -19 pandemic, agricultural, accounting, and economic. The bibliometric analysis evaluates impact of published papers and reveals the potential gaps and future directions in a research area, which increases interest and attention of researchers and funding bodies. The bibliometric study analyzes the authors’ activities, publication trends, and collaborations among institutions and countries. Analyzing research trends in YouTube papers requires the use of the bibliometric method.īibliometric is a quantitative analysis of papers published in a specific research domain. Indirectly, some research works developed methods that can be used in YouTube video analysis. evaluated YouTube as a source of information by measuring the information on this platform and by auditing misinformation in videos. also researched YouTube as a source of information on COVID -19 on English and Mandarin content. examined YouTube as a source of information on COVID -19 pandemic. Educational videos and users’ feedback towards them have been a common research topic. One of the research domains that utilizes YouTube is health and healthcare. Researchers have been using this source of data to analyze various topics across wide range of research domains. The combination of audio, video, and comments make YouTube a valuable source of data. In addition to watching the videos, users can leave their comments and feedbacks for each video. It is a preferred search engine for contents like cooking recipes because of its audio and visual medium of communication. It allows users to upload videos and share their content. Since its acquisition by Google in 2005, YouTube has been a video -sharing social media and a search engine with over 2 billion views per month. The second cluster is about health and medical issues, and the final cluster is on the topic of information quality. The first cluster is related to user -generated content. Finally, we used Multiple Correspondence Analysis (MCA) to find the conceptual clusters of research on YouTube. Analyzing the keywords resulted in finding the trend in research such as “video sharing” (2010-2018), “web -based learning” (2012-2014), and “COVID -19” (2020 onward). We also present network analysis between countries, sources, and authors. USA, Turkey, and UK are the countries with the highest number of publications. We also discovered that most relevant papers were published in small number of journals such as New Media and Society, Convergence, Journal of Medical Internet Research, Computers in Human Behaviour and the Physics Teacher, which proves the Bradford’s law. The 2017 -2021 is considered the stage of consolidation and stabilization of this research topic. The analysis revealed that 2006-2007 were initial stage in YouTube research followed by 2008 -2017 which is the decade of rapid growth in YouTube research. Specifically, this paper analyzes 1781 articles collected from the Scopus database spanning fifteen years. This study aims at providing a bibliometric analysis on YouTube as a source of information to fill this gap. However, there is a lack of bibliometric reports on research carried out on this platform and the pattern in the published works. Researchers have been using YouTube as a source of information in their research. Everyday millions of videos are uploaded to this platform. Since its inception, YouTube has been a source of entertainment and education.
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